Launched in 2008by Shambhoo Detergent Pvt. Ltd, Grahlaxmi Detergent is India's top detergent brand. Launched with the motive of catering to the masses this detergent brand in India was an instant hit especially with India's low-income group. Known for its effective cleaning with the least effort, this product today is the country's most widely used detergent brand both in urban as well as rural India. The introduction of Grahlaxmi Detergent  came as a welcome solution for the elimination of dirt especially from heavy laundry like bed sheets, curtains, blankets etc.

Our products reach the hands of consumers through millions of retail outlets in around more than 10 states– ranging from large traditional stores to online-only retailers and small family-owned shops.