About Ariel

Our Management Team

Mr. Arun Goyal (Founder & Director)

With a aim to provide one stop solution for daily washing needs. The founder of Grahlaxmi Detergents started his manufacturing journey in 2008 with a very small setup in a very small area. He completed his B.Tech from Pune University and joined family business with trading of FMCG goods. His aim is to provide quality product to each and every household at effective price.


Mr. Shivcharan Goyal (Chairman)

He started his career as a distributor of many companies in a very small area (Bari) of many FMCG companies and then step up the ladder as a super stockiest of many MNCs(FMCG).

His only philosophy is to create a strong bond with your channel partner and create a difference in market with depth distribution. His great knowledge and rich experience Grahlaxmi has penetrated the rural market of many states.


Mr. Somdev Goyal(Director)

Later on joined this business and used the existing dealer network and create a strong presence in Rajasthan market. He completed his post graduation from Pune university and gained experience as a employee in FMCG industry, Today Grahlaxmi brand has its presence in more then 5 states with 40+ SKUs/.sophy is to create a strong bond with your channel partner and create a difference in market with depth distribution. His great knowledge and rich experience Grahlaxmi has penetrated the rural market of many states.